A Next Gen Contact Center
Posted by tggokul on April 22, 2009
I am back after travelling for two weeks within the US and most of my time was spent at iQor, a BPO customer (outbound collections) of my current employer. My guys have been involved in some of the work there within iQor, and they were raving about the vision and goals of iQor. Well, as the saying goes you can take Gokul away from technology, but never take the technologist away from Gokul :) And so, I planned a visit to see what these guys were upto.
Even before I got to know the different technology initiatives iQor was working on, what intrigued me the most was the fact that a BPO was actually investing so much time and money in innovation. The typical BPOs I have been dealing with for the last few years have always looked at vendors ( could be the product vendors like Avaya/Cisco/Nortel, or at SIs like ourselves) to guide them on technology and in fact they have gone to the extent of saying that they are not interested in technology at all and all they care about is being insulated from the obsolescence of the technology. But not iQor.Their technology team pushes whatever platform they are working on to the hilt and then develop applications on top of that would make more sense to their business and eventually be cost effective. So if they faced a problem in the solution provided by the product vendor, what do they do? Develop customized applications!!
I can’t write too much about their applications since that is proprietary information. But for example, since they are an outbound collections BPO, predictive dialing is most crucial to their business and they have developed an algorithm internally that will enhance productivity of the agents. They have simplified the agent desktops ( IP Blue phone with screen pop) and what the agent sees is most optimal to increase his/her productivity.
On the contact center platform front, they have written applications that will help dramatically in MAC (move/add changes). When you are talking the size of iQor agents (close to 7000), it is a support nightmare if the removal/addition/reskilling etc has to be done manually. iQor has developed an interface that ensures that human errors are minimal. Automation of processes are key in all of iQor’s initiatives and that mantra holds good in the platform as well.
There is a push to use open source in all of their technologies (including enterprise applications like HR/finance) to make operations much more cost effective. Virtualization of applications is critical since not only does it reduce cost but also ensures “free seating” in the real sense of the word. An agent is the same agent irrespective he is in India/US/Philippines and isn’t that one of the very premise of Unified Communication? A real Unified Contact center in some sense. Oh btw, no surprises, agents login via biometrics :)
I for one believe once iQor fully implements these solutions, it should try packaging these solutions to other BPOs as well. Reference sites are always a big challenge for product companies. But when you have solutions that are tried and tested in a 7000 seat contact center, you don’t have worry about your solution’s performance!!!
I won’t be surprised if product vendors start looking at these solutions and start adding them to their product suite. Sooner or later all BPOs are going to have a need for those features that iQor needed in the past, and the product vendors need to be cognizant of that. Technology is a big chunk of BPOs cost and every attempt to improve performance of these technologies at the same cost would only help these BPOs. iQor just did that on their own and it is only fair to say they run the next gen contact center in more ways than one!!!