Presenting at Proto.in 2008
Posted by tggokul on January 10, 2008
Regular readers of my blog would know that I have the highest regard for Proto.in and the vision it stands for. I have had the privilege of covering both the editions so far. In fact I have very fond memories of the first one. We captured the entire event on an N91 and that shot this blog to fame. That was the first time I saw the importance on video and understood why the Peter D. Csathy’s of the world have bet big on video.
And now I have been asked to be one of the speakers in this very event. Check out the other speakers and you would know why I am thrilled to be presenting. My session is on the Future of enterprise communication. Unified Communication would sure be a part of that. I would try to answer the question as to are there really any unified communications products in the market? Cisco changing its call manager to Unified Communication Manager, is that a marketing ploy or is it relaly a UC product?
VoIP ain’t UC!!! This is my pet peeve and I will touch upon that as well.I also plan to broach a subject which might be not be taken too kindly by my audience( product companies). Products don’t sell, solutions do. System integrators are the one who bring value to the platform. Applications on the platform drive sales. Your product is just a platform. When a company like Cisco focusses on business driven applications, you should know where the value lies. They made their network their platform. What will yours be?
This is just a sample of what I plan to talk about. Vijay calls me “controversial” but trust me , he ain’t seen nothing yet If you are planning to be at Proto.in, leave a note here and we will catch up.