And Thus It Began….
Posted by tggokul on April 3, 2007
We were expecting it all along. Google and Microsoft are finally going to have a showdown ( or should I call it slugfest?) as to who is going to buy DoubleClick. It must be a great feeling to be the owner of DoubleClick right about now. Having Google and Microsoft fight over you is a once in a lifetime event 
At the same time I have to agree with the brilliant observations of Phil Wainewright that the methodology of DoubleClick is pretty outdated and Pay per Action (PPA) is much better.
Anyway it is very evident Google just wants to annoy Microsoft and we can see more of these battles in the coming days.
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